Our Story

OVERDOSE — Where Minimalism Meets Bold Confidence

Founded in 2019 by two passionate friends, Overdose emerged from a desire to redefine casual and sportswear with a blend of comfort, minimalism, and self-expression. The founders envisioned a brand that empowers people to feel confident, strong, and unapologetically themselves — even in their most relaxed outfits.

What sets Overdose apart is its dedication to creating understated yet impactful designs that embody flexibility, simplicity, and elegance. From the outset, quality was at the heart of the brand's ethos, ensuring that each piece is crafted with the finest fabrics and meticulous attention to detail.

🇬🇪 Crafted in Tbilisi, Georgia (Europe) — With Premium Turkish Fabrics

Every Overdose piece is designed and manufactured in Tbilisi, the capital of the Republic of Georgia — a country at the crossroads of Europe and Asia, known for centuries of rich textile heritage. Our premium fabrics are sourced from Turkey, one of the world's leading producers of high-quality cotton and performance textiles. The result: European craftsmanship meets world-class materials.

Our commitment to small-batch production means rigorous quality control, premium materials, and the kind of craftsmanship you can feel the moment you put it on. No mass production. No cutting corners. Just honest quality.

Rooted in Georgia, the brand quickly gained popularity, even overcoming challenges like the COVID-19 pandemic through strategic marketing and a strong community presence. Today, Overdose is recognized for its superior quality, accessible worldwide shipping, and a seamless online shopping experience, complemented by three physical stores across Georgia.

Who We Design For

Overdose is for the modern individual who values both comfort and style — someone who seeks versatile pieces that elevate everyday attire without compromising on quality. We believe that the most powerful statement often comes from the most minimalist design — where confidence and quality come together effortlessly to make a lasting impression.

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